Last Updated: December 2025
Company: Night Club Anthem
Website: anthmcharlotte.com
1. Introduction
Night Club Anthem (“we,” “us,” or “our”) respects your privacy and is committed to
protecting your personal information. This Privacy Policy explains how we collect,
use, and share information when you visit our website, interact with our marketing,
or use our services.
2. Information We Collect
A. Information You Provide Directly
- Contact details (name, email, phone number, company) submitted via forms or messages.
- Content you provide in inquiries or communication with us.
B. Information Collected Automatically
- IP address (may be anonymized), device type, browser type, operating system.
- Referring pages, time spent, pages viewed, and site interactions.
- Cookies, pixels, and tags for analytics and advertising.
C. Information from Third Parties
- Google Ads & Meta Ads (Facebook/Instagram) for conversion tracking.
- Google Analytics for user behavior and performance measurement.
- Marketing partners providing aggregated campaign performance data.
3. Use of Analytics Data
We use Google Analytics 4 (GA4) and Google Signals to understand site performance.
A. What GA4 Collects
- Page views, events, and user interactions.
- Device and browser characteristics.
- General geographic region (city-level).
- Cross-device reporting if you have Ads Personalization enabled.
B. IP Anonymization
Your IP address is anonymized before storage.
C. How We Use Analytics Data
- Improve website functionality and user experience.
- Measure marketing performance.
- Create anonymized reports and insights.
D. How You Can Control Analytics
- Google Analytics Opt-Out Add-On: https://tools.google.com/dlpage/gaoptout
- Manage cookie preferences via our cookie banner.
4. Advertising and Remarketing
A. Google Ads (Enhanced Conversions & Customer Match)
- Form data (email/phone) may be hashed and securely sent to Google.
- Customer lists may be uploaded for audience targeting.
- Google deletes this data automatically after processing.
B. Meta Ads (Facebook & Instagram)
- We use Meta Pixel for conversion tracking.
- Hashed customer data may be used for Custom/Lookalike Audiences.
- Meta deletes matched data after processing.
C. Remarketing
- You may see ads based on previous interactions with our website.
- Opt-out options: Google Ads, Facebook Ad Preferences, NAI tools.
5. Legal Basis for Processing
- Consent – when accepting cookies or subscribing.
- Legitimate interest – for improving services and marketing.
- Legal obligation – when required by law.
6. Data Sharing and Third Parties
- Google LLC (Analytics, Ads, Enhanced Conversions)
- Meta Platforms Ireland Ltd (Facebook/Instagram Ads)
- CRM and analytics service providers
All shared data is pseudonymized, encrypted, and protected under strict agreements.
7. Cookies and Tracking Technologies
- Essential cookies for website functionality.
- Analytics cookies to measure usage.
- Advertising cookies for remarketing.
8. Data Retention
- GA4 Analytics Data: 14 months (or configured duration).
- Customer Match lists: 30–180 days depending on the campaign.
- Form submissions: retained as long as necessary.
9. Your Rights
- Access your personal data.
- Request correction or deletion.
- Withdraw consent.
- Request removal from marketing lists.
10. Data Security
We use encryption, firewalls, access controls, and secure servers to protect your data.
Advertising data is hashed using SHA256 before transmission.
11. International Data Transfers
Your data may be processed in the U.S. or E.U. All international transfers follow
Standard Contractual Clauses (SCCs) and required legal safeguards.
12. Policy Updates
We may update this Privacy Policy periodically. The “Last Updated” date reflects the newest version.
Continued use of our website means you agree to the updated policy.
13. Contact Us
Night Club Anthem
Email: email@anthmcharlotte.com
Phone: 980-207-4132
Address: 950 NC Music Factory Blvd, Charlotte, NC 28206
Hours: Thursday – Sunday, 7 PM
